B.Sc. Business Administration with International Business
University of London | Academic Direction by Royal Holloway
Programme Overview
This 3-year undergraduate programme builds strong management foundations and prepares students to navigate the complexities of international business in an increasingly global economy.
Through global business perspectives and real-world case studies, students develop the ability to analyse cross-border business challenges, evaluate international management strategies, and succeed in fast-paced, globally connected business environments.
Your 3-Year Learning Journey
Outcome of Year 1 – Build business fundamentals and analytical thinking
Subjects : Foundations of Quantitative Methods for Sustainable Organizations • Interpreting Management, Market and Consumption • International Business & Accounting • Information Systems and Organization Studies.
Outcome of Year 2 – Build practical skills to analyze and manage business strategy in a global context.
Subjects : Employability & Human Resource Management • Strategic Management & Accounting • Operations & Marketing Strategy • The Global Economy & Multinational Enterprise
Outcome of Year 3 – Apply leadership and strategic thinking within complex international business environments.
Subjects : Integrating Management: Business in context, Leadership and Innovation • Emerging Markets and Asia Pacific Business • European Business and International Competition • Brands, Branding and Advertising OR Consumer Behavior and Global Marketing OR International Human Resource Management OR The individual at Work and Globalization.