B.Sc. Business Administration with Marketing
University of London | Academic Direction by Royal Holloway
Programme Overview
This 3-year undergraduate programme develops a strong understanding of how organisations operate in a global business environment, progressing from core marketing and management fundamentals to advanced strategic and operational decision-making.
With a strong focus on real-world application, students build the ability to analyse business challenges, evaluate marketing and management solutions, and succeed in dynamic local and international business environments.
Your 3-Year Learning Journey
Outcome of Year 1 – Build business fundamentals and analytical thinking
Subjects : Foundations of Quantitative Methods for Sustainable Organizations • Interpreting Management, Market and Consumption • International Business & Accounting • Information Systems and Organization Studies.
Outcome of Year 2 – Prepare for marketing-led roles in modern organisations.
Subjects : Employability & Human Resource Management • Strategic Management & Accounting • Operations Management & Marketing Strategy • Marketing Research & Digital Marketing
Outcome of Year 3 – Graduate career-ready with leadership and advanced marketing skills.
Subjects : Integrating Management: Business in context, Leadership and Innovation • Brands, Branding & Advertising • Consumer Behaviour & Global Marketing • International HR Management OR The individual at Work and Globalization OR Emerging Markets and Asia Pacific Business OR European Business and International Competition.